The Syclone Challenge
| Starting in 1991, Vista Group created, planned and then facilitated the Syclone Challenge for its client, GMC Truck Division. The Syclone Challenge consisted of a vehicle display which traveled the National Hot Rod Association tour, and produced a road show to allow local GMC Truck dealer groups to showcase the GMC Syclone pickup truck in an optimal, high-performance setting. | 
1991 GMC Syclone readies for a 13.6 second run at Indianapolis Raceway Park |
Participants pre-stage at the line |
The local dealer group would select prospective area customers and they would be invited to their local National Hot Rod Association member track to participate in the Syclone Challenge. |
The pre-event briefing would be conducted by an NHRA staff member, giving prospects detailed instructions on how to pre-stage, stage and then react to the "Christmas Tree" to obtain to lowest ET (elapsed time) at the far end of the quarter mile. |
Don "The Snake" Prudhomme and Syclone Challenge winner pose on starting line |
| Throughout the afternoon, participants would be eliminated in a
bracket-racing fashion, with the winner of each heat proceeding to the
next round.
The final event winner was then given a NHRA Sunday All-Access credential, and then lined up to race Don "The Snake" Prudhomme in the during the pre-race ceremonies, in front of a standing room only crowd. |
